ABOUT EXPERIAL

We See Value
Differently.

At Experial, we believe the most powerful driver of asset value is the quality of the human experience. We look beyond the lease plan and the balance sheet to see how people interact with space, place, and brand — and we translate those insights into measurable commercial performance.

OUR PHILOSOPHY


Experience is an Economic Driver

For institutional asset owners, the path to superior returns is no longer just about location and tenant mix. In a competitive, experience-driven economy, the most resilient and profitable assets are the ones that create a genuine connection with their customers. This connection is not a soft metric — it is a hard-nosed commercial imperative.

EXCEPTIONAL EXPERIENCES: Create emotional connection

CONNECTION: Drives customer dwell time and repeat visitation

DWELL TIME: Directly increases retail and ancillary sales

SALES: Drive tenant stability, percentage rent and higher asset valuation

LEADERSHIP

A Rare Combination of Commercial Acumen and Creative Insight

DEBRA YOUNG LEUZZI

Experial Consulting is led by Debra Young Leuzzi, a strategist with a unique, 360-degree perspective on the retail property ecosystem. With over two decades of experience spanning store-level retail, asset management, and property development, Debra understands the distinct pressures and priorities of retailers, asset managers, developers, and institutional investors.

This multi-faceted expertise allows Experial to align all stakeholders around a single, commercially-focused strategy, bridging the common gap between creative vision and financial reality. Her qualifications span Marketing, Interior Design, and SME Finance — an unusual combination that underpins Experial's distinctive approach.

DIRECTOR, EXPERIAL CONSULTING

357+

Shopping Centre Asset Reviews Completed

3,300+

Retail Tenants Coached Nationally

25%

of Australian Shopping Centres Advised

MAXI

ICSC Award Winner for Marketing Excellence

International experience across the USA, Asia, and New Zealand.

HOW WE WORK

A Process of Deep Diagnosis

We are not traditional consultants. Our process is hands-on, evidence-based, and grounded in the physical reality of your asset. We walk the floors, interview the tenants, observe the customers, and analyse the traffic flow from the car park to the checkout.

Customer Journey Mapping

Analysing every touchpoint from a customer's perspective — from car park entry to checkout.

Observational Research & Traffic Flow Analysis

Understanding how people actually behave in the space, not how they say they do.

Competitive & Market Benchmarking

Positioning the asset for sustainable market leadership against current and emerging competition.

  • I worked with Debra Young Leuzzi for over 21 years within the retail property industry across my roles as General Manager – Asset Management, National Asset Manager and Centre Manager. During this time, we engaged Debra across a broad range of asset management initiatives, special projects, centre repositioning strategies, and tenant development programs. Debra brings a rare combination of strategic asset insight and practical retail execution. Her ability to review an asset holistically — from customer experience, leasing mix, visual merchandising standards, operational flow, and tenant capability — delivers measurable commercial outcomes. She understands both the landlord’s return expectations and the retailer’s daily operational realities, which allows her to create alignment between asset performance and tenant success. We have relied on Debra for independent asset reviews, centre revitalisation strategies, tenant performance improvement programs, and precinct level activation planning. She is commercially astute, highly experienced, and consistently focused on increasing asset value and long-term sustainability. We have experienced most improved property awarded by Property Council for Hyperdome in 2009. 35% increase in YTD sales for Home Hub centre sales and 55% increase foot traffic. The valuation increase on The Barracks and other centres have brought very successful results for the owners of these properties.

    Dean Baker - Haben

  • We have engaged Debra on multiple occasions to assist with the improvement of our many retail property assets, tenant presentation and centre branding. On every occasion Debra Young has gone over and beyond what was expected, is an absolute pleasure to deal with, and always delivered great results for our company, Centre, and tenants, flowing onto happy investors. I would highly recommend Debra and Boom Retail to anyone considering their services.

    Vaughan Hayne – Director/Owner of Exceed Capital.

  • I have worked with Debra for 20+ years in the Retail Property Industry in my capacity as a Regional Manager and a Portfolio General Manager with large Investment Corporations LaSalle Investments and QIC managing shopping centres and Debra has always provided fantastic results for the retailer and the evidence has been in the growth of those businesses. Debra has also worked for Landlords developing and implementing strategies for properties that have shown very successful results. I would highly recommend her.

    Tracey Ford - QIC:

  • I had the pleasure of working with Debra when I was the Marketing Manager at Shopping Centre for Mirvac. Debra took the time to understand the project and develop a strategic plan. She ran workshops as well as worked one-on-one with the retailers and the improvement in sales reflected the quality of her work. Debra is a delight to work with, her positivity is infectious and the knowledge and advice that she provided was above and beyond expectations.

    Lisa Pisalale – Change Specialist Super Retail Group: