ABOUT EXPERIAL
We See Value
Differently.
At Experial, we believe the most powerful driver of asset value is the quality of the human experience. We look beyond the lease plan and the balance sheet to see how people interact with space, place, and brand — and we translate those insights into measurable commercial performance.
OUR PHILOSOPHY
For institutional asset owners, the path to superior returns is no longer just about location and tenant mix. In a competitive, experience-driven economy, the most resilient and profitable assets are the ones that create a genuine connection with their customers. This connection is not a soft metric — it is a hard-nosed commercial imperative.
Experience is an Economic Driver
EXCEPTIONAL EXPERIENCES: Create emotional connection
CONNECTION: Drives customer dwell time and repeat visitation
DWELL TIME: Directly increases retail and ancillary sales
SALES: Drive tenant stability, percentage rent and higher asset valuation
LEADERSHIP
A Rare Combination of Commercial Acumen and Creative Insight
DEBRA YOUNG LEUZZI
DIRECTOR, EXPERIAL CONSULTING
Experial Consulting is led by Debra Young Leuzzi, a strategist with a unique, 360-degree perspective on the retail property ecosystem. With over two decades of experience spanning store-level retail, asset management, and property development, Debra understands the distinct pressures and priorities of retailers, asset managers, developers, and institutional investors.
This multi-faceted expertise allows Experial to align all stakeholders around a single, commercially-focused strategy, bridging the common gap between creative vision and financial reality. Her qualifications span Marketing, Interior Design, and SME Finance — an unusual combination that underpins Experial's distinctive approach.
357+
Shopping Centre Asset Reviews Completed
3,300+
Retail Tenants Coached Nationally
25%
of Australian Shopping Centres Advised
MAXI
ICSC Award Winner for Marketing Excellence
International experience across the USA, Asia, and New Zealand.
HOW WE WORK
A Process of Deep Diagnosis
We are not traditional consultants. Our process is hands-on, evidence-based, and grounded in the physical reality of your asset. We walk the floors, interview the tenants, observe the customers, and analyse the traffic flow from the car park to the checkout.
Customer Journey Mapping
Analysing every touchpoint from a customer's perspective — from car park entry to checkout.
Observational Research & Traffic Flow Analysis
Understanding how people actually behave in the space, not how they say they do.
Competitive & Market Benchmarking
Positioning the asset for sustainable market leadership against current and emerging competition.